Client Name:


Project Category:

Ecommerce Website

Date Of Proposal:

September 24, 2021


Vasundhara Dang

**Please note that this proposal is valid up to 1 month from the date of proposal**

Proposal Overview

The website to be designed is a custom online portal to sell high-end Athleisure. Your website is central to your business. It is the hub of your brand, a place to connect with your customers and let them know what you, and your business are there to provide for them. I will take your vision, and translate it into a design consistent with your message and business strategy. The design will contain elements consistent to your branding and designed to convert, with input from you every step of the way. The goal of this project is to communicate your business identity through design elements, and set you up with a consistent visual identity that promotes recognition and customer retention

Scope of work


The project is a complete design and development of a custom website that intends to sell high athletic wear. The Website has to give its users the flexibility to customize the item on several factors like size, color, and other aspects if necessary. The prime objective of this website is to make it user-friendly and high converting. Along with this, the user interface has to reflect luxury class of representation. The website also need to have a seamless payment gateway integration that provides users to pay by any means they find comfortable.

Website Design Essentials

₹ 1, 50,000

01. Research

Listing out all the requirements to start developing the website. Researching any competitive companies in the market to figure out successful website design strategies.

02. Information Architecture

A structure of the website will be proposed. This is basically defining which page comes where and how the pages are interconnected.

03. Design Mockups

After a finalized Information Architecture, We will start developing mockups which may include Lo-Fi Mockups and High Fidelity Mockups as required. This stage will be divided into several sections

04. UX Writing

All the essential necessary details corresponding to the website like the contact details, About the firm, Titles, Messages, warnings, etc will be written. Please note this data is dependent on the client’s input.

05. Website Development

Based on the finalized mockup and UX Content, the development of the website will be done.

06. Schema Markup

Schema markup is code (semantic vocabulary) that has to be put on your website to help the search engines return more informative results for users. Every page developed will be then undergoing schema markup

07. Hosting & Domain Setup

Domain Name is the name of your website and hosting is the place where all your data will be stored. It requires a set of configurations to be done just like configuring a computer. 

08. Emails Setup

I will set up your custom email address through which you can communicate to your customers. A custom email address belongs to your domain. Like mine us [email protected] It builds trust value for your brand.

09. Security Setup

On this stage, the design and development is almost complete. Now your website will be equipped with essential security features needed to defend your website from hackers and other dangerous elements on the internet.

10. Testing

Your website will undergo a week’s time of testing and observation and any bugs if occur will be rectified simultaneously. This phase is to make sure that your website is functioning well and no malfunctions are there.


01. Website SEO (Essential)

Essential Optimizations that help a website index and rank in search results of search engines.

₹ 15,000

02. Technical Maintenance

Looking after the proper functioning of the website and resolving any bugs and errors which are not in the domain of the hosting service provider.

₹2,000/month or ₹20,000/annum

03. Ecommerce Management

Managing your online store’s daily essentials like orders, stocks, inventory, deals etc.


04. Article SEO

Re-writing an article based on keywords research and backlinks/site links

₹750 per 500 words

04. Content Updates

Updating your website with new content provided by you or your partners. 

Blog: ₹750/blog
Store Products: ₹350/product

Timeframe (30 Working Days)

Working Schedule

Following is a tentative timeline as per which, the project will run. Please keep a buffur of 24-48 hours with the deliverable dates for any bugs or errors if occur. The timeline also, depends on your response time. If i recieve delayed feedback, the development time will be shifted simultaneously

Please note that this is a tentative schedule of time and can increase/decrease based on several factors like client turnaround time, adding complexity to the website, more no. of products, etc. However, the design-build process will remain the same more or less.

Technology I use

There are several technologies I use to develop websites. All of them are well known and has a huge trust buildup in the industry. These technologies are being used by many well-known companies like Mercedes, Ola, Sony etc.

Essential Website SEO

Essential Website SEO is a set of optimizations done in your website to improve its ranking on search engines. These optimizations are essential as it helps the search engines to understand your website to better rank in user searches to provide relevant results. The guidelines are often laid by the respective search engines and we try to comply with the guidelines relevant to our website. Following is the list of optimizations done.

On-Page Optimization
  • Targeted Keywords Research
  • Title & Meta Description
  • H1, H2 & H3 Tags Setup
  • Internal Linking
  • Premium Settings
  • Clean Permalinks
  • Image Alt Tags
  • Google Search Console &
    Google Analytics Setup
  • Search Engine Submissions
  • Google My Business Setup
  • Backlinks Analysis
Technical Optimization
  • Indexability Optimization
  • Schema Markup for Google Rich Snippets
  • Canonical Links
  • SSL Certificate (HTTPS) Enforceability
  • XML Sitemap
  • Local SEO
  • 404 & Redirection
  • Robots.txt
  • Crawlability Optimization
  • SEO Audit & Reporting
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